The following are three key product realization aspects that any SharePoint project will have:
1) Design Realization - What SharePoint templates are available? What layout, graphics and content are needed?
2) Evaluation Process - What SharePoint template works best for what is needed? What features and functionality are needed?
3) Product Transition Process - What aspects work for the SharePoint project? What aspects don't work? As applicable, features, functionality and layout can be explored and expanded to meet the needs of the project.