Top 3 Ways to Use SharePoint Online for Advertising and Marketing

The following are three ways to use SharePoint Online for advertising and marketing:

• Marketing Communications Site:
• Create a dedicated Communication Site to share news, announcements, company logos, branding guidelines, approved images, etc. Such a site can be the hub for all marketing materials and key links.
• Audience Targeting:
• SharePoint’s audience targeting can be set so that specific content reaches the right audience. This can be useful for personalized marketing campaigns, ensuring that different user groups see the specific content tailored to their interests.
• Add-ins and Integrations:
• Enhance  a SharePoint site with add-ins and integrations that can transform it into a comprehensive digital workplace. Such tools can improve engagement and streamline marketing based efforts.

6 Steps for SharePoint Marketing Information Technology

The following are six steps for SharePoint marketing information technology aspects:

1. Target - define what you want to transmit to the company and the individuals and groups about SharePoint

2. Research - ascertain about SharePoint customers and their wants.

3. Pitch – make a SharePoint story that covers what you’re trying to sell.

4. Staff – ready the SharePoint employees for the marketing endeavor with training on what to say.

5. Campaign - communicate SharePoint stories in presentations, newsletters and events, as well as one-on-one and group conversations.

6. Metrics - institute SharePoint objectives for the marketing effort ahead of time - staff should be held accountable by including related performance metrics into their reviews.