The following are six steps for SharePoint marketing information technology aspects:
1. Target - define what you want to transmit to the company and the individuals and groups about SharePoint
2. Research - ascertain about SharePoint customers and their wants.
3. Pitch – make a SharePoint story that covers what you’re trying to sell.
4. Staff – ready the SharePoint employees for the marketing endeavor with training on what to say.
5. Campaign - communicate SharePoint stories in presentations, newsletters and events, as well as one-on-one and group conversations.
6. Metrics - institute SharePoint objectives for the marketing effort ahead of time - staff should be held accountable by including related performance metrics into their reviews.
