The following are three ways to use SharePoint Online for advertising and marketing:
- Marketing Communications Site:
- Create a dedicated Communication Site to share news, announcements, company logos, branding guidelines, approved images, etc. Such a site can be the hub for all marketing materials and key links.
- Audience Targeting:
- SharePoint’s audience targeting can be set so that specific content reaches the right audience. This can be useful for personalized marketing campaigns, ensuring that different user groups see the specific content tailored to their interests.
- Add-ins and Integrations:
- Enhance a SharePoint site with add-ins and integrations that can transform it into a comprehensive digital workplace. Such tools can improve engagement and streamline marketing based efforts.
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