FOR
<customers>
WHO
<need a piece of functionality>
THE
<product>
IS A
<product category>
THAT
<key benefit>
UNLIKE
<competition, alternative>
OUR PRODUCT <differentiating statement>
Filled in, this could be as such:
FOR
<human resources department>
WHO
<need a web-part to display frequently asked questions>
THE
<frequently asked questions knowledgebase>
IS A
<dropdown of choices of key departments>
THAT
<are listed by category>
UNLIKE
<the information technology web-part frequently asked questions>
OUR PRODUCT <will allow users ti pick the proper category then
allow a response to the requestor via e-mail>
