The following are the top three branding aspects in SharePoint Online:
- Classic Experience vs. Modern Experience:
- In classic SharePoint Online, default themes require significant customization. Additionally, they are not responsive across different devices.
- Customizing classic sites involves using custom master pages or alternate CSS configurations. These can become problematic when SharePoint updates occur.
- Modern Site Branding:
- In a modern SharePoint Online experience, one can have more flexibility. Default site themes are responsive and therefore work on any device.
- One can customize the site’s logo and colors to match a brand without writing code.
- Additional branding can be achieved utilizing custom themes or site templates. Custom themes allow one to create additional color schemes, while site templates let one control customizations such as site navigation and default applications.
- Branding Hub Sites:
- When branding a SharePoint hub site, one can apply the site branding to any associated sites.
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